The One Direction are getting into perfume

Like many stars like Britney Spears, Jennifer Lopez, Jessica Simpson or Justin Bieber, One Direction have decided to launch their own perfume.

The famous British group will launch a fragrance (for women and yes!) In their own image in 2013. To do so, the boys joined the company Olivann Beauty, a division of Luxury Fragrance Fusion Brands Group Division. The name of the precious juice will be announced to fans earlier this year.

Marketing is planned for next summer, as a development phase requires at least six months.

President of Olivann Beauty, Dana Kline, a statement that "the perfume will be sold initially in areas where the group will tour and then expand its market."